About NEWJEC Corporate

NEWJEC's Corporate Philosophy

Corporate Philosophy

NEWJEC's company emblem

NEWJEC's company emblem

The symbolic "W" created from two overlapping squares is also used in the design of our company emblem. Additionally, the symbol visualizes the meaning of our catchphrase and represents the "aggregation and integration of knowledge" of our stable of engineers.

Mission Harmonizing nature and people with
technology to build a sustainable and comfortable future.

On the one hand, the development of our civilization has made our lives more convenient and affluent.
On the other, the planet we call home is facing a major crisis due to global environmental changes.

Being engaged in sectors with such a great impact on nature as civil engineering and construction,
we see keeping sustainability in mind as the most important thing in building our future.

We will build a comfortable life for people while treasuring nature's gifts.
Realizing this goal through technology is what the NEWJEC mission is all about.

Harmonizing nature and people with technology to build a sustainable and comfortable future.

We at NEWJEC will continue our pursuit of this mission.

With passion and sincerity, we will broaden our circle of
confidence and trust and aspire to worldwide happiness.

NEWJEC was founded by engineers engaged in the Kurobegawa No. 4 Power Station ("Kuroyon") Construction Project.

Our indomitable Kuroyon Spirit, to stare down and achieve seemingly impossible situations as a team, continues to flow through our veins.

We wanted to resolve the serious power shortages produced by Japan's rapid post-war economic development.
We looked to make Japan a happier and more affluent country.
That passion and sincerity was a big driver in pulling in those around us to accomplish our goals, and eventually building up a foundation for confidence and trust.

With passion and sincerity, we will broaden our circle of confidence and trust.
Through this, we pursue happiness for everyone:
For NEWJEC, our partners, organizations, and the whole of society.

This embodies the NEWJEC corporate philosophy.

Code of

In order to fulfill our mission and achieve our corporate philosophy,
we will always conduct ourselves with the following eight principles in mind.
These plainly express how we conduct ourselves in the language of action in the field.

  • Non-self-centered We take to heart the concept that
    without considering the benefit to others,
    there is no benefit to us.
    Learn more


    We put this spirit first and thus list it as our first guiding principle. In more detail (from the official Kazuo Inamori site):
    "Our mind seems to have two sides. One side appears to be concerned only with our own interests, while the other side is altruistic and will sacrifice to help others. When decisions are made with the selfish mind, nobody wants to help us, because these decisions have a self-centered, narrow perspective and are prone to mistakes. By contrast, when our altruistic mind makes a decision, everyone around us wants to help because the decision is benevolent, comprehensive and correct. In order to do good work, we need to make decisions based on the part of our heart that cares for others, not based on our own selfish interests."

    "Interests" are both physical and spiritual

    Naturally, the benefit and interest here is not just monetary. It represents both physical and spiritual benefits and interests.

    Without considering the benefit to others, there is no benefit to us

    The concept of a four-way win, as explained in this section on being non-self-centered and in our corporate philosophy, is simply stated in plain English as "Without considering the benefit to others, there is no benefit to us." This concept is also reflected in the overall optimization advocated for in our ongoing management reforms.

  • Emphasize Co-creation Create new value by getting colleagues
    inside and outside the company
    involved and identifying with our vision.
    Learn more

    Co-creation is the key to the future

    In recent years, the word "co-creation" seems to be popping up everywhere. How we create new value in the unknown future is imperative. By involving others and building a shared identity, we can build momentum in value creation (new technology development). This is co-creation. In the Team Expo 2025 program for the Kansai-Osaka Expo (2025), co-creation is a key principle to achieving a design for our bright future society. The program involves recruiting co-creation partners and initiatives labeled co-creation challenges.

    New value is born from our relationships with various people

    Our company is comprised of many groups and many people with different abilities and skills. The engineering groups are particularly diverse with many specialists in each area. In the interest of value creation (new technology development), the first step is pulling in these in-company specialists to collaborate so that good proposals and new ideas will arise. This may not be enough, however. In such cases, people outside the company are also brought in. Thus far, a great number of companies have collaborated with other companies in possession of technology and skills outside their own toolbox to create new value (new technology). This is critical to NEWJEC as well. Thus, new value is born from various relationships and insights from others. This also includes respect for diversity.

  • Ownership Working and engaging work proactively,
    never saying "that's not my job."
    Learn more

    Ownership: In baseball terms, it's about who gets a ball hit between the left and center fielders

    In the workplace, this is the question of who takes up the kind of roles that exists in those in-between gray zones. In such situations, you want workers to tackle the task head-on, never saying "that's not my job." Depending on the nature of the work, staff may handle the job themselves or enlist their colleagues to help. When enlisting colleagues, the worker should still engage the stakeholders themselves to keep things moving forward.

    Enacting our mission and corporate philosophy involves each employee acting with a sense of ownership

    It is important to achieving our mission and corporate philosophy that all employees act with ownership. This concept also leads to management by all. Collaboration and cross-cooperation between associates, not top-down directives, are critical to everyone accomplishing a certain purpose together as a team. Understand that collaboration and cooperation do not mean dependence on any one person; it means autonomous individuals working together.

    Never passing a job off

    Without ownership, the wisdom needed to solve problems will never come. It is important to recognize that things won't get done if passed off with the idea that someone else will take care of it.

  • World-class Professionalism Read the true intention of the other party,
    look at the whole picture,
    and forecast the future to propose
    the optimal solution.
    Learn more

    What does it mean to be a professional?

    We define professional as: (1) (For consultants) It is a given to propose solutions to currently visible issues. (2) On top of this, professionals will also propose solutions to issues which speak to the heart of the other party's true problem. (3) In addition, true professionals take the extra step to expand the scope to include potential issues likely to emerge in the future (propose optimal solutions).
    Professionalism is a principle expressing (2) and (3) above.

    Read the true intention of the other party

    This corresponds to (2). Their advanced technical ability and insight allow professionals to see through to the heart of the problem to read the other party's true intentions and lead the way to the solution.

    Look at the whole picture, and forecast the future

    This is (3). With our mission of building the future, this ability is essential to NEWJEC professionals.

    Provide customers with optimal solutions (add unique value)

    At any rate, it is important to act to ultimately provide the client with the optimal solution (unique value).

  • Essential Self-improvement Putting in the ongoing effort to be
    better tomorrow than you are today.
    Learn more

    Self-improvement is essential

    This refers to continual self-refinement and to raise the bar for yourself. This trait is important regardless of occupation. Without this, there is no growth. In our ever-growing world of constant progress, consultants in technical fields in particular must always progress. However, this is not limited to those in the technical fields. Naturally, the same applies to sales and administrative personnel. Regardless of their position, everyone must work on themselves to improve.
    We at NEWJEC value such behavior.

    Be better tomorrow than you are today

    As the saying goes, we reap what we sow. This expresses the same sentiment in a future-oriented way. Also, the significance of using today and tomorrow-two consecutive days-is to express that our day-to-day actions are important.

    Putting in ongoing effort

    When working to achieve something, it is important to take small steps that build upon one another. In other words, accomplishments result from the accumulation of our daily efforts. Thus, we use the wording "putting in ongoing effort" instead of just "continued effort" in this principle. Indeed, Rome wasn't built in a day. However, this isn't restricted to big goals. Small goals are also good. The key is the ongoing effort toward the goal.

  • Creatively Embrace Change Embrace continuous change without
    growing complacent in the present.
    Learn more

    Why "embrace"?

    Working isn't always fun. Naturally, sometimes work can be exhausting or even depressing. However, if you enjoy the work and embrace the challenges, you will work through such hardships. What's enjoyable about work? What do consultants enjoy?

    Challenges and change are fun

    What excites and entertains you? Doesn't it sound fun to try new things, come up with new ideas, or talk to colleagues about building something? That moment when something new is created is the ultimate joy. Consultancy is such a profession. This principle stems from our belief that new challenges and changes (of things and ourselves) are fun. As in everything else, if you're going to work, might as well have fun doing it.

    Embracing continuous change + without growing complacent = challenging

    The word "challenge" does not directly appear in the description of this principle. However, the entire phrase embodies a challenge. Thus, we are also focused on pressing forward with a challenging spirit.

    The element of fun in passing on skills

    We hone the skills we have inherited and pass them on. This is another aspect of continuous change. There is an element of fun here as well.

  • Justifiable Corporate Culture Report and consult without prompting,
    through both the good and bad.
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    Many corporate scandals arise from concealment of conditions amidst a poor corporate climate

    Various scandals have been reported at numerous companies. In these cases, the common thread is concealment. A closed corporate culture is behind such concealment.

    Opening up the culture to keep work moving smoothly

    To prevent this from happening, consciously work at being open to keep daily work moving forward smoothly.

    Through both the good and bad

    This principle states that stakeholders are to be reported to and consulted with, whether the matter concerned is good or bad. Note that the good is also listed here. Taking as given that the bad must be reported, we also insist on reporting the good as well.
    Here, it is important to create a corporate culture in which anything can be said. Actively reporting the good, which is easier to share, along with the bad encourages people to report the bad as well.

    Without prompting

    This wording is also very important. It is important to report and consult of one's own accord, not because of anyone's prompting. This indicates a truly open corporate culture. This also ties into Principle 8: Compliance.

  • Compliance Judging by the world's standards
    and showing self-discipline.
    Learn more

    The key is to follow the rules, but rules also include socially accepted norms

    "Compliance" is often used with reference to laws and regulations. However, that does not make everything allowed under laws and regulations acceptable. In addition, we must also comply with the rules of society and adapt to social demands. In adapting to social demands, it is important to know what is socially acceptable and to value public perception. What is socially acceptable constantly changes with the times and social conditions. Behavior that was once acceptable may not be today.
    Excerpt from the KEPCO Group Compliance Manual (July 2017, Kansai Electric Power Co., Inc., KEPCO Compliance Committee)

    Acknowledge that you are a Group company employee

    NEWJEC is corporate member of KEPCO Group. Thus, our employees are expected to be aware of their status as Group company employees and act appropriately.

    Showing self-discipline

    At times, even top-notch companies will experience scandals that shock the world. Often in such cases, internal rules are in place but not followed. There is no magic pill to prevent such occurrences. All we can do is police ourselves and show self-discipline. Accordingly, we have developed this Code of Conduct.

Code of Conduct

  • Non-self-centered Non-selfcentred
  • Emphasize co-creation Empathetic
  • Ownership Energetic
  • World-class professionalism World-class
  • Essential self-improvement Energetic
  • Creatively embrace change Creative
  • Justifiable corporate culture Justifiable
  • Compliance Justifiable

Non-selfcentred, Empathetic, World-class, Justifiable, Energetic, Creative, Passion & Credit

The 8 rules of this code are expressed in 6 English words which are placed at the corners of the two overlapping squares of our symbolic company emblem.
The initials of the English words spell out N-E-W-J-E-C.